Thinking in new ways: can contemporary business executives bring themselves to take a risk of thinking differently? Thinking outside the box is an over-used term that often means little to business people. But in its core is the gem of ingenuity that we, human species, have: the moment we allow ourselves to think differently, to say “what if” and to take the first step towards this uncertain “new” is when the miracle of progress happens.
This way of thinking does not have to be fundamental: often, small shifts in the way we do things may bring a great series of consequences and changes. However, uncertainty is not for everybody. There is a huge risk aversion adapted by the established business world. Only the brave can cross this line and make the miracle of progress happen. The article I found on my favorite business-insights site explains more about the phenomena: http://www.mckinsey.com