In the recent April 2023 survey, McKinsey reported a robust adoption of the AI technology for a number of functions, but marketing, sales and product development were listed as at the top of the most commonly spaces using generative AI.

Looking at the search traffic and a multitude of studies, including one by Goldman Sacks predicting upward of 300 million jobs lost or diminished due to AI, we all should expect a major disruption in our industries, jobs and even personal lives due to this new technology. However, it appears as though the service-based businesses will experience a much faster change and impact on the human capital.

The prediction is that among functions that will be most impacted are product development, marketing, strategy and finance. Manufacturing sector will most probably have a slower adoption rate, but eventually even that segment will be transformed by the generative AI capabilities. Retooling of the workforce is under way, and if you are one of the professionals who may be impacted soon, it is wise to look at how you can upgrade your skills to fit into the new pattern of business.
Additional reading:

Sage article

McKinsey report April 2023