How to Beat the Market …

Top-performing companies actively build a culture that’s customer-focused, managed for the long-term, creative, confident, flexible, and fast-moving. While transforming marketing and sales capabilities to drive growth is not easy, many companies have difficulty simply knowing where to start. To learn more about what McKinsey&Company proposes as strategy when building your marketing and sales capabilities, please follow the link: http://www.mckinsey.com/

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