Interactive marketing and social media stepping on toes of traditional marketers in B2B sector. It is said that “by 2020, the digital universe is projected to grow from 4.4 trillion gigabytes to 44 trillion gigabytes.” As more information becomes easily available simultaneously to the purchasing decision makers, the number of influencers grow and decision making (and selling) becomes a much more complex process than is currently perceived by B2B sector. Here is a link to a great summary of what is ahead for B2B strategists, CEO’s and marketers: … http://www.mckinsey.com/insights/marketing_sales/

Check the article “Do You Really Understand How Your Business Customers Buy”

Welcome to my new site! This site is about providing practical advice about marketing strategy to small manufacturers and distributors who may not have resources or time to think about strategy and vision.

Just like a tree depends on its roots for healthy growth, business depends on understanding its core before it can reach its full potential.

I invite all of you to participate in this conversation, I invite you to grow with roots!

Anna @ roots … branch out!